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Digital Concept Development

Top-up degree of Digital Concept Development, 90 ECTS
Humanities, social sciences, communication and arts Mathematics, natural- and computer science

Institution Business Academy Aarhus
Campus Ringevej Syd 104
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 5500 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Digital Concept Development is a top-up programme developed in cooperation with advertising agencies, web agencies and e-commerce companies. The programme takes 1½ years and is a dynamic way to get a longer, higher education degree and additional job opportunities.

With a Bachelor's degree in Digital Concept Development, you will be qualified to develop digital concepts that support the company's activities on digital platforms. You will be well equipped to carry out strategic considerations, plan tactical guidelines and develop practical solutions which focus on communication and user experience.

You will get competencies within digital commerce, digital marketing, digital design and digital communication. You will get knowledge and tools that qualify you for a job within the strategic and practical concept development of online services, digital commerce solutions and digital marketing.

Career Opportunities  

With a degree in Digital Concept Development, you will be able to create future user experiences on the web or other digital platforms. You will typically find a job in web and design agencies, advertising agencies with a digital profile, companies or organisations with digital marketing functions, or with e-commerce solutions.

Your future job example could be:
  • a digital designer
  • a project manager or project assistant
  • a UX designer/consultant
  • a social media coordinator
  • an SEO & analytics consultant
  • a digital content coordinator
  • a front end developer

About the Degree

The top-up degree extends an already acquired Academy Profession (or equivalent) programme to a related or pre-specified bachelor level. The top-up option is only available to a subset of AP degrees and offered as a 90 ECTS supplement with a resulting degree of Professional Bachelor.   


In order to be admitted to this top-up degree programme, you must have completed one of the following AP programmes:
  • Multimedia Design and Communication
  • Computer Science
  • E-design
  • Design, Technology and Business
  • Marketing Management *
  • AP Degree in Service Hospitality and Tourisme Management *
* If you have graduated from the Marketing Management programme or the Service Hospitality and Tourism Management programme, you can apply for admission at Business Academy Aarhus without any additional supplementation.  

If you are applying without a qualifying Danish AP degree – but have a comparable educational degree – we will evaluate your actual competencies and motivation. 

In addition, documentation will be required to verify that you are able to pass a standardised English proficiency test at a suitable level of competency (e.g. IELTS 6.5). 

Read more on the Academy website.

Apply through the national admissions system, with all relevant documentation.
Read more about applying via

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Business Academy Aarhus directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education in the section Recognition Guide.

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Summer intake

Application date
Mar 15
Start date
Aug 29

Summer | EU and non-EU applicants (With Danish AP degree)

Application date
Jul 01
Start date
Aug 29

Ringevej Syd 104

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