Programmes
The main purpose of the programme is to develop or further develop a product or concept (with a focus on sustainability), carry out a market survey and draw up a business plan based on this.
The key words of the programme are:
Project management, sustainable concept/product development, market analysis, business plan, pretotyping.
During the work on the project you will gain knowledge on selection of theories, models and methods from the subjects in relation to the solution of the semester project assignment as well as:
The short term exchange programme is founded in VIA's Global Business Engineering bachelor's degree programme, but is open to all students in the engineering or business fields.
Your home institution must have an inter-institutional agreement with VIA University College in order for you to be able to apply for an exchange programme at VIA.
If your home institution does not have an exchange agreement with VIA, please contact your international office to learn more about the opportunities.
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System
Market Research and Product Development
Short-term programme of Global Business Engineering, 10 ECTS
Economics, commerce, management and accounting Engineering Interdisciplinary Studies| Institution | VIA University College |
| Campus | Campus Horsens |
| Duration | 5 weeks |
| Website | https://en.via.dk/programmes/short-term-programmes/market-research-and-product-development |
Description
Want to get an international experience while developing a product or concept, doing market research and drawing up a business plan for it? Then join the Market Research and Product Development Project short term exchange programme.The main purpose of the programme is to develop or further develop a product or concept (with a focus on sustainability), carry out a market survey and draw up a business plan based on this.
The key words of the programme are:
Project management, sustainable concept/product development, market analysis, business plan, pretotyping.
During the work on the project you will gain knowledge on selection of theories, models and methods from the subjects in relation to the solution of the semester project assignment as well as:
- Pretotyping and needs analyses
- Business plan
- Project planning
- Technical Sustainable solutions.
Admission
The short term exchange programme is founded in VIA's Global Business Engineering bachelor's degree programme, but is open to all students in the engineering or business fields.
Your home institution must have an inter-institutional agreement with VIA University College in order for you to be able to apply for an exchange programme at VIA.
If your home institution does not have an exchange agreement with VIA, please contact your international office to learn more about the opportunities.
Tuition
Exchange students do not pay tuition.For Further Information
Information from the Danish Agency for Higher Education can be located at www.ufm.dkYou will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System
