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Design for Play

Master (2 years) of Design for Play, 120 ECTS
Architecture, design and visual arts

Institution Design School Kolding
Campus Campus Kolding
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 13000 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Design School Kolding, the LEGO Foundation and the LEGO Group have joined forces to establish the world’s first, exclusive two-year international Master’s Degree programme within Design for Play. The programme will produce a new generation of highly specialised designers who can help companies and organisations achieve their aim of supporting customers, users and employees in creating a world that supports children and people in general in becoming creative, engaged, lifelong learners. The programme is one of a kind. It is based on Scandinavian design, an international outlook, and advanced level research in design methodology and user centered studies. It affiliates some of the world’s best designers, researchers and knowledge partners and creates a Scandinavian hub for play and design that demonstrates how research into play can achieve a practical impact. Prepare to play, collaborate, experiment, problem solve, and create human-shaped design that includes services, products, experiences, systems, and environments.

  • Designing for Play Experiences
  • Child Centered Design for Play
  • Applied Play
  • Cultures of Play
  • The Value of Play
  • Playful Processes
  • Toolbox
Design for Play reinforces and challenges the fields of industrial design, fashion design, textile design, accessory design and communication design. When you apply for the programme, you will therefore be asked to state your preferred main design discipline.

The curriculum can be found here

Career Opportunities  

The World Economic Forum predicts that by 2020 creativity will be the 3rd most important work skill, and what promotes creative thinking better than play? Skills like problem-solving, communication and teamwork all have their foundations in play. The programme includes collaboration with companies, e.g. the LEGO Group, foreign exchange and individual courses based on specific cases. It incorporates strong elements of making, engaging, and co-creating with users. Students learn to utilize play as a motivating factor in design processes and how to design for meaningful play experiences.


To be admitted to this programme, you must meet requirements. 

Read more about the admission requirements here

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Enquire with the school about the language requirements of this programme

Apply directly to Design School Kolding.
Your application must include the following:
  • Motivated application
  • Film pitch (make a two-minute video pitch to present yourself and why you want to pursue an MA degree in Design. For one of the two minutes you must speak directly into the camera.)
  • Portfolio (max 10 MB if attached; you can also submit a link to your online portfolio)
  • CV
  • Transcript of records
  • BA certificate
  • Copy of your passport if you are not Danish
Please note that we might contact you to request a follow-up interview on Skype.

Read more about the application process here

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Design School Kolding directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education


There is a tuition fee for all full-time degree students with a citizenship from outside of EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition. Enquire with the school about the tuition fee.

For Further Information 

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in
Guide to diploma recognition

About the Educational System in general visit the section
The Danish Higher Education System

Autumn uptake

Application date
Mar 01
Start date
Sep 02

Campus Kolding


Design School Kolding differs from traditional universities in that the intake is based on talent. The School develops and cherishes talent, and challenges it by teaching students to reflect on their own process and on how to cooperate through projects drawn from a specific user context – often in collaboration with the business community.

Design School Kolding builds on the tradition of Danish design, placing focus on design which is meaningful. Innovation is conceived in relating to history and tradition. School methodology builds on knowledge and research and place emphasis on sensory perception and experimentation – a union of hand and spirit, head and hands.

Design School Kolding has university status and provides a framework for a number of recognised researchers in a young field of research as well as an increasing output of PhD projects. Emphasis is placed on putting design into practice reflected in the school's good workshop facilities where students can work with their material in a 1:1 scale. It is important to the school that its in-house teachers practice what they teach and the school makes use of a large number of guest teachers to ensure inspiration from professional practice.

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