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Marketing and Sales, Specialisation of Economics and Business Administration

Master (2 years) of Science (MSc) in Economics and Business Administration (Marketing), 120 ECTS
Economics, commerce, management and accounting

Institution Aalborg University (AAU)
Campus Aalborg
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3582 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The MSc programme in Marketing and Sales at Aalborg University Business School (AAUBS) prepares students for a career within sales and marketing either as sales and marketing managers or in specialist roles within sales, marketing or organisational development related to market orientation.

The programme leads to a master's degree in Economics and Business Administration with specialisation in Marketing and Sales.

Upon graduation you will be able to:
  • develop deep insights into customers and markets
  • use these insights to inform strategic decisions of the company
  • ensure that companies conduct sales and marketing activities efficiently and effectively.

Career Opportunities  

Many graduates have worked towards one of the following profiles:
  • International Market Analysis
  • Digitalization and Global Sourcing
  • Global Advertising and Communication
  • International Supply Chain Management
  • International Relationship Marketing
  • International Business-to-Business Marketing
  • International Consumer Behaviour
As a graduate in Marketing and Sales you can pursue careers in:
  • National or international organisations (multi-national companies)
  • The private sector (large companies, banks and financial institutions or consultancies)
  • National or international research institutions and universities (e.g. a PhD programme)


Read about application and requirements at the homepage of the study programme

Read more about the language requirements of Aalborg University

How to apply

Student guidance

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aalborg University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.  

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn | Non-EU and EU applicants

Application date
Mar 01
Start date
Sep 01


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