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Euro-Asia Business Management (not available in English from September 2022)

Bachelor of Euro-Asia Business Management, 120 ECTS
Economics, commerce, management and accounting

Institution International Business Academy (IBA)
Campus EA Kolding, IBA
Duration 4 years
Tuition per term (Non-EU/EAA/CH) 4565 EUR
Tuition per term (EU/EAA/CH) 0 EUR


If you are interested in an international career in sales, management and marketing, and would like to study in China for two years, this programme may be of interest to you.In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance (SLU) have jointly developed a special opportunity for European, Asian and other international students to obtain two degrees:
  • AP Degree in Marketing Management (2 years at IBA, Kolding)
  • BA in Management, Business Administration (2 years at SLU, Shanghai)

What you learn

With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.
Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.
At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

The global perspective

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Structure of the programme

You will study the first two years at IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU).

All teaching and all exams at IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects.

Career Opportunities 

Typical career possibilities are within management and marketing - especially in companies with a strong global profile.


To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and Mathematics must be included.  For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science

Check the specific admission requirements and application procedure on our website here:

Exchange students should contact their home institution for information on application procedures and deadlines.


Study period at IBA:
Danish, Nordic, EU and EEA students: Free of charge.
Other students: DKK 68,000 per year (DKK 34,000 per semester).
Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.

Study period at SLU:
All students: Approx. RMB 20,000/year

EA Kolding, IBA


The address is Havneparken 1 – alongside the flowing stream in Kolding. Close to the harbour. Close to the town centre.The building is a part of Campus Kolding.

IBA moved in in the summer of 2019.

The building is 9,000 m2, spread over seven floors. It houses over 4.000 students, 130 teachers and administrative staff and 75 freelance teachers.

The heart of the academy is the ‘steps of knowledge’, linking up the various different universes within the building. These steps can be seen from the outside.The slats around the building’s exterior are made of anodized aluminium, of a nuanced golden-brown colour which shimmers in tone.

Parking: the new building also comes with an adjacent parking area.

Cycle parking: bikes can be parked right up close to the building – ensuring easy, direct access to IBA.

Inside: when you come in through the main entrance, you can clearly see though up to the floors above.

Google Map
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