International students appointed Goodwill Ambassadors to Denmark

A corps of dedicated young international student have been selected to represent Denmark abroad. They are the Youth Goodwill Ambassador Corps and are participating in a unique programme that includes meeting with and learning from top profiles in the Danish society.

Why Denmark?

Why do students choose to study in a tiny, cold country in northern Europe? The fact that they benefits a Danish society that is driven by knowledge and innovation. And the young Goodwill Ambassadors give some inspiring answers. The potential pitfalls such as poor weather, expensive prices, closed Sunday’s and lack of student housing comes second to high quality education, culture, design, a healthy work-life balance and Danish companies as future job opportunities.

Students from all over the world

The Youth Goodwill Ambassador Corps have carefully been selected with regard to the students' comptencies, diversity and interest in sharing their experiences of studying in Denmark. The students come from the BRIC Countries, Next Eleven, the U.S. and Europe.

Maria from Spain calls Aarhus the city of smiles. Houman from Iran praises Aalborg University for teaching some of the best problem-based learning in the world. Curtis from the U.S. thinks that Copenhagen simply sells itself with its cultural offerings, lifestyle, cuisine and green areas. Other students mention in chorus sustainability, bike culture, living comfort, Roskilde Festival, H.C. Andersen, Skype, LEGO, Noma, Vestas, Carlsberg, Novo Nordisk, Grauballe Man, Jomfru Ane Gade and Tivoli as something Denmark is known for.
Read more about what other students say about studying in Denmark

- The Youth Goodwill Ambassador Corps is an effective way to spread the positive experiences of studying in Denmark and thereby inspire other international students to follow in their footsteps. These students are the leaders of tomorrow that can help further grow our innovative companies of today, says Morning King- Grubert, Head of Secretariat, Copenhagen Goodwill Ambassador Corps.

Students: Denmark has it all

Talking to the young goodwill ambassadors it becomes clear that when they chose to study in Denmark they were looking for 'the whole package': quality of education, career opportunities, culture, student life and work-life balance were all factors in the equation that made them choose Denmark.

As Goodwill Ambassadors, the students complete a unique programme that includes meeting with and learning from top profiles in the Danish society. They also learn from Danish and international business leaders as well as experts in marketing and communication and business. This programme gives the students a thorough understanding of Danish society and culture, allowing them to carefully guide other students about the benefits and opportunities of studying and working in Denmark.

The aim is to have 350 young goodwill ambassadors around the world, spreading the word about Denmark as a study and career destination:

- The youth ambassadors will promote Denmark as a talent destination for international students worldwide – at eye level. They embody and represent the story of Denmark's strengths and will use their extraordinary experiences and communication tools to promote Denmark. The project is unique, even on an international scale, and it creates a new innovative benchmark for how countries can market themselves, says Jens Kramer Mikkelsen, Chairman, Advisory Board, Copenhagen Goodwill Ambassador Corps.

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About the program (you too can become an ambassador)
The Youth Goodwill Ambassador Corps is founded by Copenhagen Capacity, Wonderful Copenhagen and the Danish Agency for Universities and Internationalisation. Partner institutions include University of Copenhagen, Aarhus University, Aalborg University, Copenhagen Business School and the Technical University of Denmark. The program is supported by the foundations Karl Pedersen og Hustrus Industrifond and Industriens Arbejdsgivere in Copenhagen, both administered by the Confederation of Danish Industries (DI).