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Economics and Business Administration - Digital Business Management

Master (2 years) of Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 5000 EUR
The MSc programme in Digital Business Management addresses the increasing demand for business professionals who are able to apply digital technologies and data-driven methods to create new business opportunities, creating graduates who understand the effects of digital technologies on management, organisation and work in corporations. The Digital Business Management track qualifies you to contribute to the acceleration of digital development and to bring new digital skills into companies that are either born digital or are on the threshold of a digital transformation.


Digital technologies have become a driving force behind business transformation for companies of all sizes across all industries and sectors. Digital transformation involves the development of structures and processes that allow the company not only to leverage data and algorithms to improve its efficiency but to facilitate interactions with customers, suppliers, and other stakeholders, as well as create new business models, products, and services. As a result, it is imperative for companies to address digitalisation as a holistic, company-wide change process that blurs the line between business and technology. This implies a fundamental change in the management and organisation of companies, creating new demand for innovative employees with digital skills who are qualified to work in the intersection between business and technology within all areas of the business.  

The MSc programme in Digital Business Management addresses the increasing demand for business professionals with digital competencies that cover both technical skills (e.g. programming skills) and non- technical skills (digital business understanding and the ability to drive digital innovation). The programme builds on business administration, digital technologies, IT, and data science, as well as organisational and management perspectives. It provides you with a deep understanding of theories and strategies within the field of digital business, as well as hands-on experience with advanced methods and tools used in the intersection between business and technology.


Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days, sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.


The MSc degree in Digital Business Management prepares you to lead and manage the digital transformation of companies of all sizes and to create business opportunities using digital technologies and data-driven methods. Positions include e.g. Digital Business Developer, Digital Transformation Specialist, Product Owner, Data Scientist, or Consultant.


Aarhus BSS (School of Business and Social Sciences) is one of the five faculties at Aarhus University. Aarhus BSS ranks among the largest business schools in Europe, encompassing both traditional business and social science disciplines in its broad academic portfolio. Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a Triple Crown School.


At Aarhus BSS, we conduct research and teaching at the highest academic level. We provide our students with the exact knowledge, skills, and experience that are essential for engaging in professional business activities in a global marketplace.

Our broad portfolio enables us to attract researchers, lecturers, and students from all over the world. With their help, we have built an international environment that promotes the exchange of different academic and cultural views and fosters new experiences and friendships.

We encourage our students to take a semester abroad at one of the school’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity to expand your horizons academically, culturally, and personally. It is also a great opportunity for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.


In general, admission to a master’s degree programme requires successful completion of a relevant and recognised university degree equivalent to a Danish bachelor’s degree in level and length (180 ECTS). In addition, you must meet the specific requirements for the individual programme, including language requirements. If you wish to study a master’s degree at Aarhus University, please check out our page ‘Am I qualified for admission’:

If you are curious about how to submit a master’s degree application to Aarhus University, then make sure to check out our ‘Apply Now’ page. Here you can find information about relevant fees, guides, and video tutorials on how to use the application portal:

There are the same English language requirements for all international students with a few exceptions. The general English language requirements for master’s degrees can be found here:

Aarhus University offers a limited number of Danish state scholarships for highly qualified non-EU students applying for master’s degrees. You can read more about scholarships here:

Students from outside the EU are generally required to pay tuition and application fee. You can consult our page Tuition fees for master’s degree programmes:

Would you like to chat with a fellow student from your country, or with someone who studies the programme you are interested in? You can get help with your questions from Aarhus University’s Student Ambassadors:  


Application date
Jan 15
Start date
Sep 01


Application date
Mar 01
Start date
Sep 01


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