Economics and Business Administration - Business-to-Business Marketing and Purchasing
Master (2 years) of Economics and Business Administration, 120 ECTS
Economics, commerce, management and accountingInstitution | Aarhus University (AU) |
Campus | Aarhus |
Duration | 2 years |
Tuition per term (Non-EU/EAA/CH) | 10000 EUR |
Website | https://kandidat.au.dk/en/businesstobusiness |
DEEP UNDERSTANDING OF BUSINESS MARKETS
Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who can understand, develop, and manage such activities – upstream, as well as downstream –, are an important asset to firms. The first semester of the programme provides students with a deep understanding of the functioning of business markets through courses in buyer-supplier relationships and networks, as well as innovation in buyer-supplier relationships. First-semester courses also include marketing theory and research methods. Together, these prerequisite courses prepare students for the specialisation courses of the second semester, which cover topics such as business-to-business purchasing management, business-to-business sales and marketing management, pricing, and the regulation of marketing and purchasing cooperation.