Sales Management (MSc)

Master (2 years) of Science in Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution Copenhagen Business School (CBS)
Campus Frederiksberg Campus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 8000 EUR


By combining tools and theories from customer insights and data analytics with knowledge of digital platforms and business model innovation you will learn to strategically position digitally based marketing and sales functions. Working with this omni channel management focus will enable you to develop and optimise integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.

This programme has a strong focus on the impact of digitalisation on costumer and commercial development in marketing and sales functions.

You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities.

Read more about the programme, the study enviroment and hear students share insights on:
MSc in Economics and Business Administration in Sales Management on

Career Opportunities

In times of globalisation and digitisation, sales executives and their teams often create the decisive competitive advantage for companies. Among others, we prepare you for the following tasks:
  • Analysis of complex relationships such as business models in a digitalised context
  • Solution-oriented strategies for internal and external sales measures
  • Knowledge brokering skills between customer, engineers, data scientists, production, and other disciplines
  • Leading large sales teams and customers
  • Negotiating six- and multi-digit deals.


You are qualified for admission to the programme if you:
  • Fulfil the language requirement by the application deadline
  • Fulfil the academic requirements
  • Have a bachelor’s degree (or will by study start)

Please note:
Fulfilment of the entry requirements does not guarantee admission. The programme has a limited number of places. If there are more qualified applicants than places available at a programme, there will be a selection process.

Apply directly at CBS with all relevant documentation.

Read more about the entry requirements on Entry requirements on

Read more about how to apply on How to apply on

Application fee and tuition fee 

There is an application fee and a tuition fee for all full-time degree students from outside the EU, EEA or Switzerland. 

Read more about application and tuition fees on
Non-EU/EEA citizens on

For further information

Find much more information about how to apply, how to prepare for life in Denmark and what studying at CBS is like on For internationals at

Find out whether you are qualified to apply for a graduate degree at CBS on 
Are you qualified? on

Frederiksberg Campus


Copenhagen Business School (CBS) was established in 1917. Today, with 20,000 students and 1,500 employees, CBS is one of the largest business schools in Europe and one of the 8 Danish universities

Google Map
Click for a larger map.