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Branding and Marketing Management - Design, Technology & Business (AP degree)

Academy Profession Degree of Design, Technology and Business, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution VIA University College
Campus Campus Herning
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 7800 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Design, Technology and Business, Branding and Marketing Management About the programme: 

Branding & Marketing Management is an area of specialisation within the Academy Profession (AP) Degree in Design, Technology & Business.

The speciality provides you with a basic understanding of branding and marketing and how it’s used in the fashion and lifestyle sector. Here you will get the opportunity to work with other international students that share your passion for branding and marketing.  You learn to communicate, plan and carry through visual and strategic marketing for a specific target group. As a starting point for this programme, you will analyse a brand’s values as well as trends and tendencies in the global consumer market. You learn how to use various marketing channels, e.g. digital, and print media, and you will gain insights as to choosing the right channels for your concept. 

With an AP degree in Branding and Marketing Management you get to work in teams with marketing professionals as well as designers, web managers etc. from the fashion and lifestyle sector. As a result, we aim to provide you with a broad knowledge of the variety of professions you may encounter once you finish your education.

The programme gives you the chance to work as an assistant within the fashion and lifestyle sector. You can become part of a creative team which ensures the best marketing of a company’s products. 

Most of our AP degree graduates choose to follow a BA top-up programme, which gives you access to a wider range of career prospects.


More information on admissions requirements and how to apply:

Campus Herning


Campus Herning accommodates one of the largest design and business academies in Scandinavia within the furniture, fashion and lifestyle sectors and students come from all over the world.
Campus Herning offers a number of design programmes in both Danish and English and works closely together with the fashion industry as a whole as well as the many fashion businesses located in the area around Herning.
The study environment is inspiring and decorated by well-known artists. The facilities include an award-winning canteen, The Boutique offering everything a design student needs of special materials and a trend studio.

  • Students: 1.300
  • International students: 300
  • Employees: 120
Read more about Campus Herning here.

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