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Marketing Social Media, and Digitalization

Master (2 years) of Economics and Business Administration - Marketing and Innovation, 120 ECTS
Economics, commerce, management and accounting

Institution University of Southern Denmark (SDU)
Campus Esbjerg
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://www.sdu.dk/en/Uddannelse/Kandidat/CandMercMarkInno

About the programme

Do you want to create the future marketing of brands in diverse industries? This program offered at Campus Esbjerg gives you the demanded competences that enable you to become such a leading marketing manager with focus on social media and digitalization.
Read more about this programme 

Programme Structure

The competences learned during the programme in Marketing, Social Media, and Digitalization can be used to spot and take advantage of opportunities in the market. You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at Bachelor level combined with courses in quantitative and qualitative research. The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.

The programme in Marketing, Social Media, and Digitalization runs in eight quarters.
The courses use a combination of project work, group work, and lectures. 
Read more about the individual courses under the menu item "Programme Structure". 


Career opportunities

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning. 
Read more on career opportunities 


Entry requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.
More on entry requirements and application

Tuition Fees and Scholarships

No tuition fees for EU/EEA/Swiss students.
There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.

SDU offers 75 scholarships yearly. The scholarship consists of two parts: full tuition fee waiver and a grant, to help cover living costs amounting to $ 950 per month before taxes. Candidates must come from a non-EU/EEA country and be eligible to pay tuition fees. The scholarship will be awarded to the best qualified of the eligible applicants. All eligible applicants who are offered a study place, will automatically be considered for the scholarship. No separate application is needed. The best-qualified candidates based on points will be awarded the scholarship.




Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Sep 01
Start date
Feb 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Oct 15
Start date
Feb 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01

Esbjerg