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Euro-Asia Business Management

Bachelor of Euro-Asia Business Management, 120 ECTS
Economics, commerce, management and accounting

Institution International Business Academy (IBA)
Campus EA Kolding, IBA
Duration 4,5 years
Tuition per term (Non-EU/EAA/CH) 4570 EUR


The programmes focus on areas such as marketing, management, communication and economics. All classes in this major will be taught in English.
What makes this degree unique is the very high degree of focus on the Euo-Asia aspect. You get first-hand experience studying in Europe and in this case China, and you automatically become part of a dynamic group of students, who all focus on a global career and with whom you can share experiences and knowledge.

1st year (at IBA)
  • International Marketing and Sales
  • Economics
  • Communication, Organisation and Management I 
  • Business Law 
  • International Marketing and Sales 
  • Economics
  • Communication, Organisation and Management II 
  • Business Law
  • Elective

2nd and 3rd year (at Shanghai Finance University)

Major courses:
  • Logistics and Supply Chain Management 
  • International Business Negotiation 
  • Business Culture and Communication 
  • Entrepreneurship 
  • Strategic Management 
  • HR Management 
  • Cross-Cultural Management 
  • Operation Management
  • International Management 
  • Project Management

Language courses:
  • Chinese I
  • Chinese II
  • Chinese III 
  • Chinese IV
  • Chinese Survey
  • Communicative Chinese
  • Chinese Culture 

4th year (at IBA) 
  • Customer
  • Industry and Competitors
  • Innovation
  • Research Methods
  • Sales Development
  • The Complete Sale
  • Follow-up
  • Electives

9th semester (at IBA) 
  • Internship 
  • Main thesis

Career Opportunities 

Typical career possibilities are within management and marketing - especially in companies with a strong global profile.

About the degree

The 4,5-year study programme is a full time study comprising various opportunities to European and Asian students in order to obtain a Bachelor Degree qualifying the participating students to meet the demand from companies dealing with the global market.


United States and countries with a similar educational system:

•    High school diplomas from the United States, followed by at least 1 year of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar system.
English and Mathematics see below(*)
African countries, Bangladesh, India, Pakistan, China, Philippines and countries with a similar educational system:
•    At least 2 years of study in relevant subjects from universities. We recommend a bachelor degree or The international and the European Baccalaureate.
English and Mathematics see below(*)

•    Other appropriate education found to be acceptable at the discretion of IBA.

Read more about the requirements

Apply directly at IBA Kolding with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact University College of Northern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at →

You will find information about the Danish assessment of foreign qualifications in
Guide to diploma recognition

About the Educational System in general visit the section
The Danish Higher Education System

Autumn | non-EU/EEA citizens

Application date
Mar 01
Start date
Sep 01

Autumn | EU/EEA/Swiss citizens

Application date
Mar 15
Start date
Sep 01

EA Kolding, IBA

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