Description

The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry. It has been developed in close collaboration with prominent actors in the industry.

The degree programme prepares the student for a career in the HQ functions of the consumer goods industry and it provides an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.

The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, business negotiations, pricing, performance management as well as range, category and brand management.

Career Opportunities    

The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager. 

About the Degree

Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.

The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.

Admission  

To find out more about admission to the MSc in Economics and Business Adm. - Commercial and Retail Management please visit the programme’s website.

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read more about the language requirements at Aarhus University.

Apply directly at Aarhus University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education → http://en.fivu.dk/recognition

Tuition

Please read more about tuition fee here → https://kandidat.au.dk/en/admission/tuitionfees/

For Further Information

Information from the Danish Agency for Higher Education can be located at → http://en.fivu.dk/.

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System