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Economics and Business Administration - Marketing and Business Innovation

Master (2 years) of Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Herning
Duration 2
Tuition per term (Non-EU/EAA/CH) 5000 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The MSc in Marketing and Business Innovation is designed for the managers of tomorrow – for graduate students who seek an overall business understanding of the entire organisational innovation process and how that process is linked to key stakeholders, both inside and outside the organisation.

Course Outline

The first semester features three courses: International Marketing Management, Business Research Methodology, and Innovation Management. The second semester comprises the following specialising courses: Business Innovation – Knowledge, Learning and Entrepreneurship, Leading Organisational Change, Marketing and Globalisation, and Strategy Synthesis.

In the third semester, students choose from a broad range of elective courses. Students can tailor the study programme to fit their interests, which makes it possible to create a profile specialised primarily in marketing, innovation, strategy, or organisation and management. The third semester can also be spent studying abroad.

The fourth semester is devoted to the final thesis. Students may choose their thesis topic freely and thus have the chance to concentrate on and specialise in a specific field of interest.

Company Connect Programme

At the Department of Business Development and Technology (BTECH), our focus is on applied research. Our unique Company Connect programme links each student with a company throughout the study period. Students gain in-depth knowledge and experience of business life as theory is put into practice.

Student Life at BTECH

BTECH is an excellent environment in which to build a social life and network. Birk Campus offers accommodation for 400 students right next to the university, with facilities including a fitness room, a café, free internet, and a laundry room.

Career Profile

Graduates typically find work in the fields of marketing analysis, strategy development and implementation, innovation projects, and HR. Some may work as special assistant to a CEO or project manager for a change project. Graduates are currently employed across a wide variety of companies and public-sector organisations, with some starting their own businesses.


To find out more about admission to the MSc in Economics and Business Adm. - Marketing and Business Innovation please visit the programme’s website. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read more about the language requirements at Aarhus University

Apply directly at Aarhus University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education →

Exchange students should contact their home institution for information on application procedures and deadlines.


Please read more about tuition fee here →

For Further Information

Information from the Danish Agency for Higher Education can be located at →

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System 


Application date
Mar 15
Start date
Sep 01


Application date
Jan 15
Start date
Sep 01


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