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Marketing and Innovation

Master (2 years) of Economics and Business Administration - Marketing and Innovation, 120 ECTS
Economics, commerce, management and accounting

Institution University of Southern Denmark (SDU)
Campus Esbjerg
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Students explore the aspects of leadership and competitive advantage in global markets, as well as customer insight and competitive situations.

Career Opportunities  

A MSc in Economics and Business Administration – Marketing and Innovation gives you an excellent foundation for future career opportunities. The unique combination of theory and practice ensures a solid theoretical basis and tools readily employable in your first job. With the competences obtained during the studies you could, for example, become Marketing Coordinator or Personal Assistant for CEO.

About the Degree

Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers and specialists who understand how to take on leadership to ensure competitive advantage in global markets and who can develop knowledge about customers and the competitive situation. This programme gives you the know-how skills that enable you to become such a manager.  
This programme enables you to spot and take advantage of new business opportunities. You can use the competences when participating in innovation projects and in creating marketing plans for existing products ensuring that your business maintains its competitive edge. This MSc based in Campus Esbjerg, requires two years of full time study, each year consisting of four quarters. The profile Marketing and Innovation consists of 60 ECTS compulsory courses, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.  

Compulsory courses • Framework Conditions for Development of the Firm • Methodology of the Social Sciences and Qualitative Methods • Buyer Behaviour • Project Management • Strategy and Competition • Quantitative Market Research Methods • Innovation Management • Seminar in Marketing and Innovation • Master’s thesis  
The examination types vary and are adjusted to the learning objectives for the individual courses. Therefore they will be a mix of written exams and projects with or without oral examination.


Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact T
he University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Spring - Non-EU/EEA/Nordic/Swiss citizens

Application date
Aug 01
Start date
Feb 01

Spring - EU/EAA/Nordic/Swiss citizens

Application date
Nov 01
Start date
Feb 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Apr 01
Start date
Sep 01