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Applied Cultural Analysis

Master (2 years) of Arts in Applied Cultural Analysis,

Institution University of Copenhagen (KU)
Campus South Campus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 5000 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The programme gives you knowledge about cultural analysis and teaches you how to use this knowledge to solve problems in corporations, public institutions and non-governmental organisations (NGOs).You will take courses such as:
  • Theory of Science
  • Contemporary Theories of Culture and Society
  • Strategies for Cultural Analysis
  • Fieldwork and Project Management
  • Understanding Organisations and Communication
The final 6 months you will be making your MA thesis.

Career Opportunities  

The MACA programme focuses on how cultural analysis can contribute to the understanding of cultural phenomena in an occupational setting:
How are culture and economy intertwined in the analysis of new market and consumer preferences?
How can cultural analysis contribute to processes of innovation?
How do processes of globalization and local lifestyles intersect in regional contexts?

The master programme is developed at the universities in close co-operation with a number of companies with an interest in hiring employees with qualifications within innovation, project management, market analysis and communications.Graduates from MACA are most likely to find employment within the health care systems, public planning, tourism, marketing or media.


Students with a Bachelor's degree in European Ethnology, Anthropology or Ethnography are automatically admissible at the program (please note that student intake is limited to 25).
Students with a Bachelor's degree from the Faculties of Humanities, Arts or Social Sciences may be admitted to the masters program if they can demonstrate approved course work in the field of cultural theory, cultural analysis or ethnographic methods adding up to 30 ECTS.

Please note that culture must be understood in an anthropological/ethnological sense (theory and analysis of the way people live and organize in different societies and social contexts, not high culture/fine arts such as literature or painting).

Likewise, the preferred methods are the ones characteristic for these scientific fields, i.e. qualitative methods such as participant observation and interviewing. In the letter of intent following the application you have the opportunity to argue why your academic profile fits the program and more specifically how your courses within the field of cultural theory, cultural analysis and/or ethnographic method are appropriate for completing a Master of Cultural Analysis.

A short description of relevant courses and lists of course literature must be enclosed in the application.

An individual assessment of whether the graduate meets the requirements will be carried out.
In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of University of Copenhagen.

Apply directly at University of Copenhagen with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact University of Copenhagen directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education →

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition. 

For Further InformationInformation from the Danish Agency for Higher Education can be located at →

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

South Campus


The South campus is located just south of the city centre and has a student population of around 11,000. The campus is home to the Faculty of Humanities. It is undergoing development with new buildings offering great facilities for studying and for student life at campus.

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