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Branding and Marketing Management - Design & Business (Top-up degree)

Top-up degree of Branding & Marketing Management, 90 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution VIA University College
Campus Campus Herning
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 7500 EUR
Tuition per term (EU/EAA/CH) 0 EUR


In the Bachelor programme Branding and Marketing Management (top-up) you will learn about the changing nature of the market, and how to give a brand a commercial dimension. You learn to employ different marketing channels – from homepages to outdoor commercials – and how the respective channels help the brand achieve the right position in the market.
You will acquire competences in order to supervise and develop brands in an independent manner. Working out suggested solutions and implementing them in practice, both visually and communicatively, will also be one of your major qualifications. You will be able to establish the right position for the brand and see to it that new concepts fall in line with the values of the brand.
This programme is also offered as an exchange programme.

Career Opportunities  

With a BA top-up featuring Branding and Marketing Management, you have the skills to work with branding and marketing within the fashion and lifestyle sector. You know how to work out solutions and implement them in practice both visually and communicatively. Your job is to find the right position in the market for the brand and see to it that new concepts fall in line with the values of the brand.

About the Degree

The Bachelor top-up degree extends an already acquired Academy Profession programme to a related or prespecified bachelor level. The top-up option is only available to a subset of AP degrees and offered as a 90 ECTS supplement with a resulting degree of Professional Bachelor.


To be admitted to this programme, you must hold a relevant Academy Profession degree, Bachelor degree or teachers exam. It is also possible for to apply if you completed the 6th semester at The Danish Design School or from The Kolding School of Design. Read more about the requirements here.

In addition, documentation is required verifying that your proficiency in English is at a specified level. VIA University College accepts a range of international tests. 
Read about the language requirements at VIA.

Apply through VIA University College, at with all relevant documentation. Read more about applying via VIA University College.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact VIA University College directly. 

A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education in the section

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students from outside the EU, EEA or Switzerland. 

Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at   

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn 2019

Application date
Mar 15
Start date
Aug 12

Campus Herning


Campus Herning accommodates one of the largest design and business academies in Scandinavia within the furniture, fashion and lifestyle sectors and students come from all over the world.
Campus Herning offers a number of design programmes in both Danish and English and works closely together with the fashion industry as a whole as well as the many fashion businesses located in the area around Herning.
The study environment is inspiring and decorated by well-known artists. The facilities include an award-winning canteen, The Boutique offering everything a design student needs of special materials and a trend studio.

  • Students: 1.300
  • International students: 300
  • Employees: 120
Read more about Campus Herning here.

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