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Engineering Imagination

Summer School of Design Engineering, 5 ECTS

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 1160 EUR
Tuition per term (EU/EAA/CH) 570 EUR
Only online*:   the course is only offered as an online option.

The mission of this interdisciplinary creative program for mixed students is to transform engineers into experience designers though the study of tangible fantasies.
Throughout the 2 week course, students in small teams will conceptualise, develop and test a concept for a Tangible Fantasy. Here a tangible fantasy is defined as a clear, definite and real idea with no current basis in reality. In short, the creation of an improbable thing.
The course will be split into 5 key phases, each phase lasting approximately 2 days.

Phase 1 - The Inspiration Bath

In this phase students will adopt an imaginative attitude. They will work with the core knowledge and skills used in the ideation and creative phases of experience design. They will build on their interdisciplinary research skills, teamwork skills, storytelling and artistic expression. This will lay the foundation for the future phases, and give a new perspective into how to add value via creative design.
Students will cain the core skills of deep personal reflection, understanding new possibilities, using readily available tools and techniques to create experiences, and will widen their toolbox of creative engineering options.
This phase can be seen as a “reboot” of classic engineering knowledge and skills, with a focus on how these skills can be transferred to the study of tangible fantasy.

Phase 2 - Knowledge and Research

In this phase, students will adopt a Transformative attitude. They will explore the core knowledge of a select number of theories and practice from the fields of:Emotional design
Behavioral psychology
Design thinking
System design
Human centered design

Students will also be introduced to key methods and theories including
Pine and Gilmore’s Experience EconomyJordans Four Pleasure
Journey maps / experienced maps
Students will take practical class sessions and group work focusing on research via play in design
And Design anthropology. This will allow them to understand how to prototype, test and validate tangible fantasy concepts.

Phase 3 - Leadership and Imagination Management

In this phase students will adopt a courageous attitude. Students will be introduced to a range of flexible and adaptable leadership and management techniques that have been specially selected for working with projects with high risk, and intangible outcomes.

Tools introduced in this phase are:Planning / Mapping
Agile Project Management
Change Management
Value proposition canvas

Phase 4 - Experimenting

In this phase students will adopt a collaborative attitude. Students will create and take part in practical experiments and reflect upon experience design in practice. Students will develop the core knowledge of how to elicit emotions, understand the relationship between technology and emotion, and will broaden their range of technical possibilities through experimentation. Students will build on core skills of Emotional intelligence, chaos management and their ability to break free of conventional engineering.

This phase will be taught via: workshops, group testing and practical experimentation.
Phase 5 - Production - Bringing it all to life
In this phase students will adopt an experiential attitude. Students will focus on how to explore, communicate, and validate the tangible fantasy concepts they have designed.

Core skills and knowledge for this phase will be:Understanding explorable worlds
Effectively engineering emotions
Creating customised experiences
Innovation in a non-engineering way
Creating differentiation through experience design

Recommended prerequisites: At least two years of studies.

Admission/Tuition: NOTE: Exchange students from a partner university pay no tuition. Guest students pay tuition fees. Please read more:

For Further Information: Information from the Danish Agency for Higher Education can be located at

Summer 2020

Application date
Jun 01
Start date
Aug 03



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