Description

This programme focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

Read more about the programme here

Career Opportunities

The MSc programme in Brand Management and Marketing Communication at SDU Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally. Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme you are qualified for a job in Denmark or abroad for example: Brand Management and Marketing Communication: Brand Manager, Product Coordinator.

Programme Structure

This is a two-year programme which focuses on marketing communication processes from the corporate to the brand level by utilising advanced socio-cultural theoretical perspectives. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. This includes discussing the shifts caused by social media, creative consumers, and consumer resistance. The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds making for a dynamic and motivating learning environment.

https://www.sdu.dk/en/uddannelse/kandidat/candmercbrandmgmtmarkcommod/uddannelsens_opbygning

Admission

Applicants with a BSc in Economics and Business Administration from a University are qualified for admission. Applicants with a professional bachelor degree and other qualifying degrees may have access provided certain demands are fulfilled. In order for a degree to be deemed as a BSc programme in Economics and Business Administration, the applicant must have a bachelor degree from a university including a minimum of 75 ECTS courses within economics and business administration. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact The University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education http://ufm.dk/en/recognition

To qualify for admission you need a relevant Bachelor's degree. Read more about entry requirements here.

Tuition Fees

No tuition fees for EU/EEA/Swiss students.
There is a tuition fee for all full-time degree students outside EU, EAA, or from Switzerland. Students within an exchange programme are not required to pay tuition.

SDU offers 75 scholarships yearly. For information regarding scholarships: https://www.sdu.dk/en/uddannelse/tuition/scholarships

Further Information

Information from the Danish Agency for Higher Education can be located at http://en.fivu.dk/.

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System