Description

By combining tools and theories from customer insights and data analytics with knowledge of digital platforms and business model innovation you will learn to strategically position digitally based marketing and sales functions. Working with this omni channel management focus will enable you to develop and optimise integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.

This programme has a strong focus on the impact of digitalisation on costumer and commercial development in marketing and sales functions.

You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities.

Read more about the programme, the study enviroment and hear students share insights on:
MSc in Economics and Business Administration in Sales Management on cbs.dk

Career Opportunities

In times of globalisation and digitisation, sales executives and their teams often create the decisive competitive advantage for companies. Among others, we prepare you for the following tasks:

• Analysis of complex relationships such as business models in a digitalised context
• Solution-oriented strategies for internal and external sales measures
• Knowledge brokering skills between customer, engineers, data scientists, production, and other disciplines
• Leading large sales teams and customers
• Negotiating six- and multi-digit deals.

Admission

You are qualified for admission to the programme if you:

• Have a bachelor degree before study start
• Fulfil the language requirement before the application deadline
• Fulfil the academic requirements before study start

Please note: Fulfilment of the entry requirements does not guarantee admission. The programme has a limited number of places. If there are more qualified applicants than places available on a programme, there will be a selection process.

Read all about entry requirements and how to apply on Application and admission at cbs.dk

Find deadlines and other key dates on How to apply at cbs.dk

Application fee and tuition fee

There is an application fee and a tuition fee for all full-time degree students from outside the EU, EEA or Switzerland.

Read more about application and tuition fees on Non-EU/EEA citizens at cbs.dk

For further information

Are you in­ter­ested in study­ing at CBS? Read more about all your op­tions, learn more about Den­mark and how to pre­pare for life in Copen­ha­gen on International students at cbs.dk