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International Sales and Marketing Management

Top-up degree of International Sales and Marketing Management, 90 ECTS
Economics, commerce, management and accounting Law, public administration, public order and safety

Institution Zealand - Academy of Technologies and Business
Campus Campus Næstved
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 4333 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The International Sales and Marketing program is designed to help students gain thorough insight into Marketing, Logistics, Management and Organisation, Finance and Economics and Business Law.

The programme is divided into three semesters including a company internship and a bachelor project. During the first two semesters of the programme you will be working with practical and theoretical areas covering the following subjects:
  • Strategy, Organisation and Management and Logistics
  • Sales and Marketing
  • Economics
  • Business Law
  • Philosophy of Science and Methods
Elective Subjects:Together with 4-8 fellow students you study a subject chosen by you (2 subjects must be chosen and subjects vary from semester to semester)
  • International Sales
  • Strategy and Business Models
  • Innovative E-Marketing
  • Global Business
The third semester focuses on the internship and the final bachelor project.

Career Opportunities

The international sales and marketing management programme is aimed at students wishing to have the right mix of sales and marketing competences in jobs such as: International Sales Representative, Executive Sales Supporter, Key Account Manager, Sales Planner, Assistant Sales Manager, Sales Manager, Sales and Marketing Coordinator.

About the Degree

The syllabus and learning objectives of the programme are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments.


The Bachelor top-up programme in International Sales and Marketing Management:
  • an AP Degree in Marketing Management or
  • another relevant Danish AP Degree within Business or Economics, or
  • an equivalent international higher education Degree within Business or Economics (if this is your admission qualification you must attach the diploma, all transcripts and a detailed description of your programme/degree in English to the application)
For admission, applicants must have an advanced level in mathematics, and applicants with marks above average and/or relevant work experience are given preference .If another relevant Danish AP Degree then other requirements apply for admission.
Read more about the requirement of this programme

In addition, documentation may be required verifying that your proficiency in English is equal to a specific academic score. Please contact the institution for further information

Apply directly to Zealand with all relevant documentation here:

If you need further assistance with the application procedure please contact the academy.
Note that you can also apply through one of the institute's agents and representatives

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Zealand directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students with a citizenship from outside of EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn | All applicants

Application date
May 01
Start date
Sep 01

Spring | All applicants

Application date
Nov 01
Start date
Feb 01

Campus Næstved


At Zealand, Campus Næstved you will encounter an academically rewarding as well as safe and supporting extracurricular environment for all students. The school has a strong emphasis on building Intercultural Competencies both in students and staff and mix international student activities with Danish student activities whenever possible.

Campus Næstved has a modern study environment, with stimulating academic learning and forward-looking teaching methods, and a close relationship with the surrounding business life. Many of its teachers have extensive experience from the business sector as well as their academic competencies.

Campus Næstved has an “open door”-policy towards its students in which the staff is available around the clock – almost – for talks about everything from academic goals to “how to get an appointment with a dentist”. Student life rarely ends when the class is over and international students should look forward not only to academic challenges but also the experience of living in another country. 

At this branch of Zealand, students are provided with cheap accommodation (1.750,00 DKK pr. month) during the first semester. The student hostel is located in the city of Næstved approximately 10 minutes from Campus. The Campus of course offers modern facilities to all students such as wireless internet, library and open learning areas.

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