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Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution VIA University College
Campus Campus Horsens
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 6000 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The programme in Marketing Management teaches you to design, plan and implement a company's sales and marketing activities.You study factors that influence sales including international trade relations, communication between customers and salesmen, financing and legal aspects.Graduates of the programme are qualified to work in a range of jobs in private industry. This could be in customer relations, project coordination or the production of sales and marketing material. You could also start your own company or continue your studies with a top-up bachelor programme.

Career Opportunities  

The Marketing Management programme opens the doors to a wide range of job opportunities.

To begin with you will typically be employed as a:
  • purchasing agent or purchase assistant
  • salesman, sales assistant, sales supporter or export salesman
  • marketing assistant or marketing coordinator
  • communications assistant or advertising consultant
  • account manager
  • product coordinator

The programme is a good starting point for a career as for example:
  • product manager
  • marketing manager
  • sales manager
  • sales-area manager
  • procurement manager
  • export manager
  • communications manager
  • project manager

About the Degree

The Academy Profession programmes combine theory with practice and are suited for employment in business and industry. In some programmes students have the possiblity of a top-up degree in which they continue at a bachelor level within a prespecified or related field. The top-up degree is a 90 ECTS supplement programme resulting in a Professional Bachelor Degree. 


Non-Danish students must apply for admission on the same terms as Danish students. They are eligible for admission if they hold either a Danish qualifying examination or qualifications recognized or assessed as being comparable to the Danish entrance qualifications.

Examples include:
  • Upper secondary certificates and diplomas from the Nordic countries, European countries and other countries that have signed the European Convention on the Equivalence of Diplomas Leading to Admission to Universities
  • High school diplomas from the United States either followed by two years of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar educational system
  • Bachelor's degrees in relevant subjects from universities in African countries, Bangladesh, India, Pakistan, China and the Philippines.
In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of VIA University College  

Apply through the national electronic admission system, with all relevant documentation. Read more about applying via

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact VIA University College directly. 

A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education in the section


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland. 

The tuition fees are:
  • 1st year (1st and 2nd semester): EUR 12.000
  • 3rd semester: EUR 6.000
  • 4th semester: EUR 4.000

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn 2019

Application date
Mar 15
Start date
Sep 02

Campus Horsens


Campus Horsens offers a vibrant student life in an international setting. Both Danish and international students create a very active study environment in which common areas and closely situated student accommodation will frame your life. 
Campus Horsens offers a number of programmes taught in English primarily within the fields of architecture, engineering, marketing, management and business. In Danish, Campus Horsens additionally offers programmes in nursing and social education.
With all of these programmes offered in both languages, it is only natural that a large number of students come from other countries than Denmark. At Campus Horsens, approximately half of the students are international, either exchange students or full degree students.

  • Students: 4,000
  • International students: 2,000
  • Employees: 350
Read more about Campus Horsens here.

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