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Product Development and Innovation

Bachelor of Science in Engineering - Product Development and Innovation, 180 ECTS
Economics, commerce, management and accounting Engineering

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 3 years
Tuition per term (Non-EU/EAA/CH) 6950 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Do you have business know-how and technical flair? With a degree in Product Development and Innovation (PDI) you will use both.

Career Opportunities  

With a degree in Product Development and Innovation you will, among other things, be able to work with project management in all types of product development – and in international as well as Danish companies. You are qualified for jobs such as:
• Project manager 
• Product planner 
• Product developer 
• Business developer 
• Coordinator in innovation and idea development 
• Market research analyst 
• Developer of global supply chains. 

With your choice of specialisation, you play an active part in profiling yourself and thereby influencing your future career. 

You could choose, for example:
• A general management profile 
• A specialisation in marketing 
• Management of technical product innovation 
• Management of product manufacturing in global networks. 

About the Degree

This programme enables you to work as a trouble-shooter throughout the entire development process. You can pursue a challenging career that involves a wide range of innovative areas such as product management and optimisation, technology management, marketing and sales, and product development methods.

With specialist knowledge in your chosen area, you will be able to build your own business or develop new business areas in existing global companies.
The programme combines lectures, seminars and real life projects. Furthermore, it equips you for technology innovation management by exploring market needs, product design, product development and manufacturing processes.   
You also learn about mechanical design, networked manufacturing and production planning in an international context.  
The first four semesters contain a business development project with a specific main focus. Semester 1 The innovation process
Semester 2 Creativity and idea development
Semester 3 From concept to design
Semester 4 From design to manufacturing
Semester 5 Study Abroad / Follow your interests
Semester 6 Bachelor project / From product innovation to market implementation.

You become part of a project based and problem based study environment where you work in project groups.
You and your fellow students: 

    • Are responsible for planning and carrying out the project 
    • Must work together and meet the deadlines 
    • Solve problems for companies 
    • Have access to dedicated space for project work. 


The Bachelor of Science - Product Development and Innovation requires the Upper Secondary School Leaving Certificate or the equivalent foreign qualifying examination

Furthermore, you have to meet the following entry requirements:

•Mathematics - Danish A-level
•Physics - Danish B-level
•English - Danish B-level (English language requirement)
•Chemistry - Danish C-level  
Check the programme website for more information. 

The entry requirements cannot be waived. Find information about how to apply and documents needed herePlease check which foreign upper-secondary school leaving certificates are accepted as equivalent to the Danish school leaving certificate.

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.  

Students within an exchange programme are not required to pay tuition. 

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 15
Start date
Sep 01



At Campus Odense 800 researchers and nearly 12 000 students every day work on discovering new knowledge, realisation, and education. Campus Odense is also home to The University Library of Southern Denmark which supports research and education through books and access to databases.

A web of cycle lanes connects Campus Odense with the inner city. A city filled with leisure offers for both students, researchers, and teachers.