Digital Concept Development

Top-up degree of Digital Concept Development, 90 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts Mathematics, natural- and computer science

Institution University College of Northern Denmark (UCN)
Campus UCN Technology
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 5571 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Would you like to qualify yourself to work on digital platforms at a strategi cand practical level? Do you want to learn more about user-driven innovationand user experiences on the web?


The 1.5-year full-time Bachelor’s degree programme in Digital Concept Development functions as a bridging programmeto the Design, Technology & Business as well as Multimedia Design & Communication and Computer Science programmes.The programme will provide you with an in-depth understanding of the strategic, creative and business-oriented aspects of digital concept development. You will learn about technical requirements for ensuring that your concepts actually make avaluable difference for the client and the users. You will learn to develop digital concepts that combine various professional disciplines such as commerce, design, user understanding,communication, marketing, business models, technology, and project management.


A Bachelor’s degree in Digital Concept Development enables you to understand and work with the complexity and diverse possibilities of current technologies in relation to a given group of users and their needs and also to identify the needs of companies with a relation to this field. It provides you with a strong profile to under take professions such as:
• Concept developer in companies within the industry of digital media, advertising, design or web
• Digital marketing/Digital communications manager in major companies
• Cross-media manager in large companies
• Project manager in development and execution of digital concepts in companies within the industry of digital media,advertising, design or web
• E-shop manager
• Entrepreneur or freelancer within digital commerce, digital design as well as digital communication and marketing 


The programme comprises 3 semesters and consists of mandatory as well as elective subjects where you can specialise according to your future plans. In the 1st semester,you have 5 mandatory courses,and in the 2nd semester you have 2 mandatory courses and you must choose between 2 electives.The final semester contains an internship as well as the concluding bachelor’s project.

1st semester - mandatory subjects:
• Concept and business development
• Project management A
• User surveys and methodology
• Understanding technology
• Theory of science

2nd semester - mandatory subjects:
• Communication and marketing
• Project management B

2nd semester – electives:
• Digital commerce
•Digital design

3rd semester:
• Internship in Denmark or abroad
• Bachelor’s project

Project groups will develop digital concepts along side their lessons in the respective subjects.

Read more about the admission requirements and how to apply on

Fall Non-EU/EEA

Application date
Mar 15
Start date
Sep 01

Fall EU

Application date
Jul 05
Start date
Sep 01

UCN Technology

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