Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3708 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Do you want to work in marketing and sales? Do you want to improve, strengthen and develop company marketing strategies?


As an AP graduate in Marketing Management, you will have competences in working systematically with company marketing. You will be skilled at analysing, planning and organising marketing activities. During your studies, you will acquire knowledge about different cultures, communication forms and socioeconomic conditions, and you will learn to analyse various types of businesses and markets, which in turn will enable you to prepare marketing solutions for companies in Denmark as well as abroad.


AP Graduates in Marketing Management find employment in Danish and international companies and organisations. They work as e.g. marketing consultants, advertising assistants, sales supporters, export sales representatives, project managers, key account assistants, HR assistants and procurement assistants.


The first 3 semesters take place at UCN in Denmark and consist of compulsory and elective subjects. In the 4th semester you will do an internship at a company of your choice in Denmark or abroad. A final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company, and could be the same company where you did your internship during the specialisation period.

Semester 1-3:
You will work with different themes and these themes are interdisciplinary:
• Business understanding
• Methodology
• Market understanding
• Tactical and operational marketing B2C
• Tactical and operational marketing B2B
• Internationalisation

Semester 4:
Final exam project

Read more about the admission requirements and how to apply on


Application date
Mar 15
Start date
Sep 01

UCN Business

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