Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3672 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Do you want to work in marketing and sales? Do you want to improve, strengthen and develop company marketing strategies?


As an AP Graduate in Marketing Management, you will become a specialist in working systematically with company marketing. You will be skilled at analysing, planning and organising marketing activities. During your studies, you will acquire knowledge about different cultures, communication forms and socioeconomic conditions, and you will learn to analyse various types of businesses and markets, which in turn will enable you to prepare marketing solutions for companies in Denmark as well as abroad.


AP Graduates in Marketing Mangement find employment in Danish and international companies and organisations. They work as e.g. marketing consultants, advertising assistants, project managers, key account assistants, HR assistants and procurement assistants.


The first 3 semesters take place at UCN in Denmark and consist of compulsory and elective subjects. In the programme’s 4th semester you will do an internship at a company of your choice in Denmark or abroad.Lastly, a final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company, and could be the same company where you did your internship during the specialisation period.

From 1st to 3rd semester you will work with different themes, these themes are interdisciplinary:
• Business understanding
• Methodology
• Market understanding
• Tactical and operational marketing B2C
• Tactical and operational marketing B2B
• Internationalisation

Read more about the admission requirements and how to apply on


Application date
Mar 15
Start date
Sep 01

UCN Business

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