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International Sales and Marketing

Top-up degree of International Sales and Marketing, 90 ECTS
Economics, commerce, management and accounting

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 1.5 years
Tuition per term (Non-EU/EAA/CH) 3708 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Are you passionate about top-level international sales and marketing? Do you see yourself working in a global enterprise?


This is a top-up programme intended for graduates of the Academy Profession Degree Programme in Marketing Management. The top-up programme earns you a bachelor's degree in International Sales and Marketing with only 1.5 years of additional study. In this programme, you will gain insight and understanding of the various factors that significantly influence the sales of goods and services in Denmark and on an international scale. You will learn about what underlies a company’s sales and business development from an international perspective. You will also acquire knowledge of marketing, logistics, law, management and economics. Furthermore, the programme includes elective components, which means that you will have an influence on the shaping of your professional profile. As a Bachelor of International Sales and Marketing, you may find employment in Denmark as well as abroad.


Examples of job titles could be project manager, sales coordinator, key account manager or marketing coordinator. In the long term, you can also work towards becoming a marketing manager, sales manager or export manager.


Semester 1
On this semester you will study the following subjects:
  • The customer as the starting point
  • Industry and competitors  
  • Innovation
Furthermore, you will also study methodology and theory of science.

Semester 2
The themes on this semester are:
  • Developing the sales base
  • The tactical and operational sales performance
  • Implementation and follow-up
Furthermore you will follow one elective under the supervision of UCN lecturers.

Semester 3: You will go on an 3-month internship in a company in Denmark or abroad. This will give you the opportunity to try out theory in practice. The semester is concluded with a bachelor project based on a practise-oriented problem and prepared in collaboration with a relevant company or business.

Read more about the admission requirements and how to apply on


Application date
Jul 01
Start date
Sep 01

UCN Business

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