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Strategic Sales 2019

Summer School of , 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 730 EUR
Tuition per term (EU/EAA/CH) 345 EUR
Participants are introduced to theories of personal selling and are oriented to the world of professional business-to-business (B2B) and business-to-consumer (B2C) sales and account management. Participants receive hands-on professional sales training on key selling and account management skills, including: initiating a conversation with a buyer, qualifying prospects, identifying the needs of buyer prospects, understanding key influencers among prospects and other gate keepers, communicating value-based solutions, adapting one’s communication style, and active listening for verbal and nonverbal cues.  

For Further Information 
You can find more information on the programme here
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Application date
Apr 01
Start date
Jul 22


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