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Sports marketing and Sponsorship 2019

Summer School of , 10 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1459 EUR
Tuition per term (EU/EAA/CH) 690 EUR
Website http://international.au.dk/education/admissions/summeruniversity/course/sportsmarketingandsponsorship19/
Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing and Sponsorship examines aspects of the marketing of sports (to fans) as well as the marketing of any good or service through sports. Students will learn the theory and research pertaining to sports marketing and sponsorship along with how they apply to cases and practices in the sports industry. Examples and cases from international sports (e.g., Olympics, FIFA, UEFA, and the English Premier League) along with American sports (e.g., NFL and NBA) are incorporated within the course. 

For Further Information 
You can find more information on the programme here http://international.au.dk/education/admissions/summeruniversity/
If you have any questions regarding the programme please write to summeruniversity@au.dk 


Summer

Application date
Apr 01
Start date
Jul 02

Aarhus

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