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Social Marketing 2020

Summer School of , 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 730 EUR
Tuition per term (EU/EAA/CH) 343 EUR
This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the communication of social causes and the marketing of social innovations. The course discusses the characteristics of social marketing, the design and implementation of social innovations and social entrepreneurship, the strategic marketing communication tools, and the evaluation of marketing communication efforts.

For Further Information 
You can find more information on the programme here
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Application date
Apr 01
Start date
Jul 27


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