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Language and Marketing 2019

Summer School of , 10 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1717 EUR
Tuition per term (EU/EAA/CH) 690 EUR
Website http://international.au.dk/education/admissions/summeruniversity/course/languageandmarketing19/
Marketing communication and research heavily rely on language. Advertisers use language to convince consumers to buy a certain product. Market researchers ask consumers what they think about a product or what kind of product consumers think they need. Obviously, the success of such marketing efforts depends on linguistic and psycholinguistic processes. This course provides a range of interdisciplinary contents and sources recent empirical work. It has high practical relevance for applied research on marketing communication.

For Further Information 
You can find more information on the programme here http://international.au.dk/education/admissions/summeruniversity/
If you have any questions regarding the programme please write to summeruniversity@au.dk 


Summer

Application date
Apr 01
Start date
Jul 02

Aarhus

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