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Designing and Managing a Salesforce 2020

Summer School of , 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 858 EUR
Tuition per term (EU/EAA/CH) 343 EUR
This course is designed as a three-act play. Act 1 will focus on building a Sales Foundation around designing a sales process and system for recurring revenue business models (e.g. SaaS).  Students will gain certification and mastery in the latest sales methodologies (Winning by Design and Griffin Hill) that are driving innovation and new venture growth.

Act 2 is oriented around managing a salesforce to create new value for startup and growth firms. Students will apply sales architecture frameworks to address the topics of salesforce motivation, training, and compensation.

Finally, Act 3 will focus on the direct application of what you have learned in the previous acts and students will apply salesforce tools and technology. Students will develop sales blueprints, sales content, and technology tools in a salesforce consulting project.

For Further Information 
You can find more information on the programme here
If you have any questions regarding the programme please write to 


Application date
Apr 01
Start date
Jul 06


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