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Brand Management and Product Innovation by Design 2020

Summer School of , 10 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1717 EUR
Tuition per term (EU/EAA/CH) 687 EUR
The purpose of the course is to:
  • Provide an overview of brand management and new product development theories and principles
  • Introduce students to design thinking—the concept and process—and its use in action
  • Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
  • Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)
For Further Information 
You can find more information on the programme here
If you have any questions regarding the programme please write to 


Application date
Apr 01
Start date
Jul 27


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