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Brand Management and Product Innovation by Design 2019

Summer School of , 10 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1717 EUR
Tuition per term (EU/EAA/CH) 690 EUR
Website http://international.au.dk/education/admissions/summeruniversity/course/brandmanagement19/
The purpose of the course is to:
  • Provide an overview of brand management and new product development theories and principles
  • Introduce students to design thinking—the concept and process—and its use in action
  • Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
  • Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)
For Further Information 
You can find more information on the programme here http://international.au.dk/education/admissions/summeruniversity/
If you have any questions regarding the programme please write to summeruniversity@au.dk 


Summer

Application date
Apr 01
Start date
Jul 22

Aarhus

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