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Marketing and Management Communication

Bachelor of Marketing and management communication, 180 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://bachelor.au.dk/en/marketingandmanagementcom/

Description

The BA in Marketing and Management Communication is an international programme that combines communication studies with business studies. Students are provided with the basic scientific, methodological, theoretical, and practical tools needed to plan, coordinate, and carry out marketing and management communication activities in global organisations.

Career Opportunities   

Graduates of the BA in Marketing and Management Communication are well placed to apply for jobs in organisations with English as corporate language, and also to join international management, marketing, public relations, or branding teams.

About the Degree

The programme’s main emphasis is on communication, and it is designed so that the courses complement each other and integrate elements across the various subject areas. Below are some examples of the central courses offered in the study programme.

Communication
The programme takes its point of departure in central communication disciplines such as management communication, marketing communication, and global communication. In Communication in a Management Perspective, students will acquire insights into management and organisational communication and learn how to work with communication activities inside an organisation. In Communication in a Marketing Perspective, students will be introduced to the basic principles of branding and marketing communication and work with addressing consumers in light of current marketing conditions and challenges. In Communication in a Global Perspective, students will become familiar with central aspects of globalisation and acquire skills that enable them to handle communication activities from a cross-national perspective. They will gain knowledge related to the various global communication dilemmas and challenges such as those caused by growing diversity among employees and consumers, and developments within media technology.

Business Studies
The communication focus of the programme is supported by a number of business courses which will provide students with the additional knowledge needed to handle communication tasks and activities in an organisational setting. In Economics, students will gain insights into basic economic principles and their applications and developments in a corporate, national, and global context. In Marketing and Consumer Behaviour, students will become familiar with the core steps of the marketing management process, from segmentation of consumers to distribution of products and services, working within both traditional and new areas.

Admission  

To find out more about admission to the BA in Marketing and Management Communication please visit the programme’s website.

In addition, documentation may be required verifying that your proficiency in English is at a specified level. 
Read about the language requirements of Aarhus University

Apply directly at Aarhus University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education →
 http://en.fivu.dk/recognition

Tuition

Please read more about tuition fee here → http://kandidat.au.dk/en/admission/tuitionfees/

For Further Information

Information from the Danish Agency for Higher Education can be located at http://en.ufm.dk/

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System




EU/EEA/Swiss

Application date
Mar 15
Start date
Sep 01

Non-EU/EEA/Swiss

Application date
Jan 15
Start date
Sep 01

Aarhus

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