Sport Management

Top-up degree of Sport Management, 90 ECTS
Economics, commerce, management and accounting Hotel, tourism, leisure, transport and logistics

Institution University College of Northern Denmark (UCN)
Campus UCN Business
Duration 1.5 years
Tuition per term (Non-EU/EAA/CH) 3708 EUR
Tuition per term (EU/EAA/CH) 0 EUR

Are you dreaming of a career in the sport, event and leisure industry?

This is a top-up programme intended for graduates of the Academy Profession Degree Programme in Marketing Management, or Service, Hospitality and Tourism Management. The top-up programme earns you a bachelor's degree in Sport Management with only 1.5 years of additional study. The programme is also intended for people with relevant experience and a background in the industry. As a Bachelor of Sport Management, you will have a thorough understanding of the commercial mechanisms in the sport, event and leisure industry. The programme covers the following subjects: academic methods and research in sport, sport marketing, sport management, sport law and sport economics.

On graduation, you will be able to find employment in various businesses and organisations in the sport, event and leisure industry. You might work as a project manager, event coordinator, administrator, marketing coordinator, consultant, etc.

Semester 1: This semester focuses on professional business practices in the sport industry.This includes a thorough insight into:
  • The sports industry and its context 
  • Methodology and research in sports
  • Sport marketing 
  • Sport management
Furthermore, this semester features two selected themes where students will work within new areas, trends or similar subjects related to the sport management trade.

Semester 2: 
This semester builds on the knowledge of some of the subjects of semester 1 and adds an extra higher-level dimension to them. Semester 2 will focus on:
  • Events
  • Mass sport
This includes a thorough insight into the following academic fields:
  • Sport law (sport contracts / risk management)
  • Sport economics
  • Sport management
  • Sport marketing
Similar to semester 1 the students will work on themes during semester 2. As the other themes, the contents of this theme are depending on what is going on in the business at the time.

Semester 3: The final semester is made up of an internship and bachelor project. The internship allows you to try out the theory and methodologies that you have learnt through practical solving of tasks in a sport event or leisure company or organisation in Denmark or abroad. This is your opportunity for further immersion into a subject before you finalise your education with your bachelor project.

Similar to the internship, the bachelor project is your chance to show your achieved competencies in methodology, analysis and theory related to a sport event and leisure company or organisation in Denmark or abroad. 

Read more about the admission requirements and how to apply on


Application date
Jul 05
Start date
Sep 01

UCN Business

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