Marketing and Management Communication
The programme gives you knowledge about e.g. written and oral communication, project and marketing management as well as cross-cultural negotiation. You will learn how to use advertising, branding and market communication in connection with e.g. project management.
The programme gives you knowledge about e.g. written and oral communication, project and marketing management as well as cross-cultural negotiation.
You will learn how to use advertising, branding and market communication in connection with e.g. project management.
Name: Marketing and Management Communication
Type: University programme
Duration: 3 years
European transfer credits: 180 ECTS
Language: English
The programme combines three subject areas:
- Language, with subjects like written, oral and graphic communication, where you learn to use different tools to solve communication tasks
- Business economics, which includes project management, where you learn about project management and gain knowledge in the structure of internal projects and composition of modern organisations. Marketing management is another economic study, which deals with the entire marketing operations
- Communication, which includes subjects like organisational communication, where you learn to plan and solve communication issues internally in an organisation. Cross-cultural negotiation is also a part of communication studies and gives the foundation to negotiate effectively in business across cultures
In the programme, you will work with issues that are common for all three areas. These could be within advertising, branding, PR and market communication.
Teaching varies between class instruction with discussions, lectures, student presentations and independent project work. Students are encouraged to participate in class discussions.
If you choose to complete the bachelor's degree programme, you will graduate with the academic title of Bachelor of Arts (BA).
Entry Requirements
The general admission requirements for international students include one of the following international certificates: the Danish/French Baccalauréat (DFB), the European Baccalaureate (EB), the International Baccalaureate (IB), the Option Internationale du Baccalauréat (OIB) or another foreign qualifying examination certificate that can be equated with a Danish upper secondary school leaving certificate.
In addition, documentation may be required verifying your proficiency in English is at a specified level.
Contact the educational institution you wish to apply to for detailed information on entry requirements and required English proficiency levels.
To find out how you can get your foreign certificate assessed for recognition here in Denmark, see the Danish Agency for International Education .
Admission
The application deadline is March 15 for a course start in September. Admission is handled through The Danish Coordinated Application System. You can apply via optagelse.dk .
A few educational institutions offer a course start in February, where applications are sent directly to the institution. Contact the educational institution for detailed information on application deadlines.
Exchange students should contact their home institution for information on application procedures and deadlines.
Tuition
There is a tuition fee for all full-time degree students, unless you are a student from a Nordic or EU country, or from Liechtenstein.
Students within an exchange programme are not required to pay tuition.
Contact the individual institution for more specific information.
Semester Start
An academic year is made up of two semesters, which begin around September 1 and February 1.
Educational Institutions
You can study Marketing and Management Communication in Århus.
Aarhus School of Business, Aarhus University
At the Aarhus School of Business Marketing and Management Communication can be studied as a:
- 3-year BA programme (180 ECTS)
You also have the possibility to take single courses or subjects within the programme.
Read more about the programme at www.asb.dk .
For Further Information
You may find a list of courses taught in Danish at the Danish Ministry of Education website
You can find information on practical issues related to your study visit in Denmark with Danish Agency for International Education:
Posted Apr 04, 2008 11:05 AM
