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Communication and Media Strategy - Design & Business

Top-up degree of Communication & Media Strategy in Design & Business, 90 ECTS
Architecture, design and visual arts Humanities, social sciences, communication and arts

Institution VIA University College
Campus Campus Herning
Duration 1,5 years
Tuition per term (Non-EU/EAA/CH) 7500 EUR
Tuition per term (EU/EAA/CH) 0 EUR


During the first semester, all BA students follow the same compulsory programme to make sure you cover a variety of disciplines within the area of design and business. 

After the first semester, we focus on the Branding and Marketing Management speciality. 

During the sixth semester, all BA top-up students have a compulsory placement period for at least nine weeks. The period takes place in a private company of your own choice and involves various disciplines.

You finish your BA top-up with a written assignment followed by an oral examination. The assignment starts from a formulation of a problem made by you in collaboration with a company, and you spend the entire semester on this.
This programme is also offered as an exchange programme.

Career Opportunities  

Apart from developing communication strategies, you will also be able to produce various communication-oriented activities, for instance press releases and other texts to different media. You also have the possibility to end up in a specialized position where you could be responsible for the company’s website or its communication strategy in social media.

About the Degree

Communication & Media Strategy gives you an insight in the latest communication forms and media. In this way, you are well prepared to communication messages in a relevant way in order for them to reach the target group. You also learn to work with the company’s website and to write texts. You can act and work specifically with the strategies defined for the social media, which are and will continue to be a larger part of many companies’ communication strategy.


To be eligible to apply for the international BA top-up degree you need to have completed one of the programmes from the list below.
  • An AP Degree in Design, Technology and Business, AP Degree in Multimedia Design & Communication, AP Degree in Production Technology, AP Degree in Marketing Management or similar 

  • 6th semester from The Danish Design School or from The Kolding School of Design. 

  • A needlework teacher exam or an exam from an internationally acknowledged design school 

  • A Bachelor in either Design or Business from an international university/university college.
When applying for the BA top-up degree in Design & Business, you are required to make an admission assignment for the speciality you are applying for. 

All international, non-native English speakers must send an English language test certificate from IELTS, TOEFL, Cambridge or other tests of an equivalent standard. 

All Danish students must complete English at a B-level according to the level system in Danish secondary schools or equivalent proof of English skills.

General requirements in English language (corresponding to Danish B-level):
IELTS - 6.0
TOEFL Internet-based - 80
TOEFL Computer-based - 213
TOEFL Paper-based - 550
Cambridge test - CAE
TOEIC test - 700

Apply through the national electronic admission system, with all relevant documentation.
Read more about applying via

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact your institution directly.
A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education


There is a tuition fee for all full-time degree students outside EU, EAA, or from Switzerland. 

For Further Information

Information from the Danish Agency for Higher Education can be located at →

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn 2017

Application date
Mar 15
Start date
Aug 21

Campus Herning


Campus Herning accommodates the largest design and business academy in Scandinavia within the furniture, fashion and lifestyle sectors. Campus Herning offers a number of design programmes in both Danish and English and has a close cooperation with the fashion industry and the nearby.
The study environment is inspiring and decorated by known artists. The facilities are plenty, and students are encouraged to use them as much as they want.

  • Students: 1.300
  • International students: 400
  • Employees: 120
Read more about Campus Herning here.

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