Modern Market Communication
Short-term programme of Targeted Communication and Media Production, 30 ECTS
|Institution||University College South Denmark|
|Tuition per term (Non-EU/EAA/CH)||3400 EUR|
|Tuition per term (EU/EAA/CH)||0 EUR|
"Modern Market Communication" is a four-month Erasmus international modular course, specially designed for international students. The course is a combination of lectures, workshops and individual studies under guidance. The course combines Business Administration, Personal Communication and Media Production.
The semester consists of 3 modules, each of 10 ECTS.
MODULE 1: BUSINESS ADMINISTRATION
Microeconomics, Macroeconomics, Business Statistics and Globalization. Do you dream of doing international business? And if yes, do you agree, that it is advisable to understand basic economics? In this module you will get a broad understanding of economics and law, which will enable you to become more successful in your business life.
MODULE 2: PERSONAL COMMUNICATION
Sales, Networking, and Negotiation Management. Learn how to be a better negotiator and networker. How do you increase your chances of getting a “yes” tothe deal? What is the nature of management? These – and other – questions will be answered in this exiting module.
MODULE 3: MEDIA PRODUCTION
Media production represents one of today´s most important communication tools. Well-told and well-produced stories for websites and social media can contribute to a significant strengthening of brand and attention. This module offers basic introduction to media productions with an emphasis on video for the web and social media. Focus will be on elementary storytelling, planning a project and how to produce a visual and auditive interesting product.
Students with an interest in media and communication and international business. Students studying communication or marketing.
The short term programme is intended to be part of an education as a communication adviser in an international organisation or as a marketing planner specialised in marketing in English-speaking countries or as an independent communication adviser or you name it...
Basic understanding of the English language. Ability to follow and understand classes where the teaching language is English. Basic knowledge of marketing, i.e. target groups, strategy, etc. Go to website for more information
Students within an exchange programme are not required to pay tuition.
For further information
Information from the Danish Agency for Higher Education can be located at http://ufm.dk/en
You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition
About the Educational System in general visit the section The Danish Higher Education System