You are here: Home / Find your Study Programme / Aarhus University (AU) / Aarhus / Intercultural Communication in Business

Intercultural Communication in Business

Summer School of communication, business, management, culture, 10 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1360 EUR
Tuition per term (EU/EAA/CH) 552 EUR


The course explores international communication in business contexts, giving special attention to texts examined from an intercultural perspective. The importance of the use of English as a lingua franca is also taken into consideration as well as its influence on the linguistic and textual realisations at an international level.At the end of the course students should be able to:
  • Be aware of cultural differences in business communication
  • Identify the main intercultural aspects of business discourse
  • Adopt adequate communicative strategies to convey specialized information to diverse audiences
  • Make appropriate use of the English language for business communication

Recent trends have accelerated moves towards the globalisation of communication issues. This process of globalisation offers a topical illustration of the interaction between linguistic and cultural factors in the construction of texts to be used at an international level. The analysis of these phenomena is a source of valuable evidence as to the language-culture interface.
Some of the topics to be dealt with within the course are:
  • Language and culture
  • Awareness of cultural differences in business communication
  • Global texts in local contexts
  • Negotiating in an intercultural setting
  • English as a lingua franca in a global context
  • Cross-cultural (mis)communication
  • Communicating promotional texts to diverse audiences
  • Intercultural business discourse
  • Languages, cultures and the discourse of advertising

About the Degree

This is a summer course that counts 5 or 10 ECTS. 


  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th


The tuition fee varies from course to course. Find the price on the individual course page. Find more information here

For Further Information

You can find more information on the programme here
If you have any questions regarding the programme please write


Application date
Mar 15
Start date
Jul 24


Google Map
Click for a larger map.