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Creativity and Innovation

Summer School of marketing, management, 5 ECTS
Economics, commerce, management and accounting Law, public administration, public order and safety

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 722 EUR
Tuition per term (EU/EAA/CH) 340 EUR


The pursuit of new markets and new opportunities has caught the attention of business students throughout the world. While the desire to create wealth has often been cited as a main driver of entrepreneurial activity, new entrepreneurs also consider adding a social value creation element to their new ventures. At the heart of this entrepreneurial activity is innovation which is fed by creative individuals who recognize that today’s problems are simply opportunities in need of solutions.This course explores the impact of creativity on innovation and entrepreneurship.

The first course module explores the creative process and is designed to encourage you to look inward, explore outward, and uncover insights about your environment. In this module, you will be required to use creativity as a means to solve complex problems. The second module builds on the first by extending creativity to new idea generation and innovation. Throughout this module, attention is devoted to the need for creative approaches in opportunity identification and business concept formulation when developing new products, services, and processes.

The final module examines the nature of entrepreneurship and the impact of entrepreneurship both locally and abroad. In this module, you and your classmates will investigate the entrepreneurial process in a variety of contexts (market, social, intraorganizational, political, etc.). In addition, you will learn about new product development, venture creation, and the application of the Business Model Canvas.Examples and cases from new ventures in Europe and the United States are incorporated within the course.

About the Degree

This is a summer course that counts 5 or 10 ECTS. 


  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th


The tuition fee varies from course to course. Find the price on the individual course page. Find more information here

For Further Information

You can find more information on the programme here
If you have any questions regarding the programme please write

Information from the Danish Agency for Higher Education can be located at 

You will find information about the Danish assessment of foreign qualifications in Guide todiploma recognition 

About the Educational System in general visit the section The Danish Higher Education System


Application date
Mar 15
Start date
Jul 04


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