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Brand Management

Summer School of , 5 ECTS
Agriculture and environment Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 850 EUR
Tuition per term (EU/EAA/CH) 340 EUR


The aim of the course is to provide an overall understanding of brand management by covering branding issues in a broad spectrum of industries and geographies. Topics such as building, lunching, growing and sustaining a brand will be discussed. Moreover, advanced and special topics of brand management such as measuring brand performance and brand value will be covered. Throughout the course special attention will be given on how to integrate the brand into overall marketing and company activities. The overall objective of this course is to provide a comprehensive overview of the theoretical foundations and best managerial practices of strategic brand management. The course covers the following areas:
  • What is the Brand & Strategic Brand Management Process
  • Consumer Psychology and Brands
  • Brand Positioning, Brand Identity & Relevance
  • Choosing Brand Elements (logos, names, slogans etc)
  • Brand Experience
  • Measuring and Interpreting Brand Performance
  • Designing and Implementing Brand Strategies
  • Growing the Brands
  • Introducing and Naming New Products
  • Sustaining a brand long term
  • Repositioning of Brands  

About the Degree

This is a summer course that counts 5 or 10 ECTS. 


  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th


The tuition fee varies from course to course. Find the price on the individual course page. Find more information here

For Further Information

You can find more information on the programme here
If you have any questions regarding the programme please write


Application date
Mar 15
Start date
Jul 24


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