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Service Systems Design

Master (2 years) of , 120 ECTS
Engineering Hotel, tourism, leisure, transport and logistics Humanities, social sciences, communication and arts Mathematics, natural- and computer science

Institution Aalborg University (AAU)
Campus Copenhagen
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 6700 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Service design is the activity of planning and organising people, infrastructure, communication, media and components of a service in order to improve its quality, the interaction between service provider and customers and the customers’ experience.

The Master’s programme in Service Systems Design will give you the technical, conceptual and methodological tools to work in this promising and innovative professional area.You will learn about planning and organisation of people, infrastructure, communication, media and components of a service, in order to improve its quality, the interaction between service provider and customers and the customers’ experience

The programme covers crucial competences for the service designer, such as: 
  • Information technology, i.e. skills that allow you to understand programming and the organisation of complex IT systems.
  • Social and user-related, i.e. competences that allow you  to talk with users, understanding their needs, and involve them in co-design and participatory practices.
  • Design i.e. competences that allow you to suggest innovative combinations and solutions.
  • Organisation and strategy; i.e. competences that allow you to understand the role of service design and the opportunities this profession discloses.

Career Opportunities  

As a service designer, you will become a practitioner that collaborates with public and private companies in designing new services or redesigning existing services. Your expertise will be required in understanding, and addressing user requirements, communicating user experience, promoting users’ participation and supporting the internal organisation of services. Your cross-disciplinary competences, covering IT, design-related, engineering and management skills will allow you to cover strategic roles in service organisations.


Bachelor´s degrees from different disciplinary areas give access to the Master's programme in Service Systems Design, such as: Medialogy, Experience Design, Industrial Design, Global Business Informatics as well as Bachelor´s programmes within IT-communication, digital media, software development and economics. 

In addition, documentation may be required verifying that your proficiency in English is at an acceptable level. 

Read more about the language requirements of Aalborg University

Apply directly at Aalborg University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aalborg University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.

Restricted admission

The programme is subject to restricted admission. For furter information:


There is a tuition fee for all full-time degree students who hold a citizenship from outside EU/EAA/Switzerland.

Students within an exchange programme are not required to pay tuition.  

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn | Non-EU/EAA applicants

Application date
Mar 01
Start date
Sep 01

Autumn | EU/EAA applicants

Application date
Mar 01
Start date
Sep 01



Aalborg University Copenhagen (AAU-Cph) constitutes Aalborg University’s educational and research activities in the Greater Copenhagen area. All activities are gathered in a new integrated research campus with several innovative start-up-businesses at Sydhavnen close to central Copenhagen.

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