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Economics and Business Administration - Strategic Communication

Master (2 years) of Science in Economics and Business Administration (Strategy, Organisation and Leadership), 120 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 5000 EUR
Tuition per term (EU/EAA/CH) 0 EUR
Website http://kandidat.au.dk/en/strategiccommunication/

Description

The MSc in Economics and Business Administration – Strategic Communication focuses on the strategic, organisational and managerial opportunities and challenges related to companies’ communication with its various stakeholders. This specialisation qualifies you to master the complex processes and practices of strategic communication specifically within the areas of brand and social media management and innovation, integrated marketing and organisational communication.

Career Opportunities    

The MSc in Economics and Business Administration – Strategic Communication is driven by a strategic and managerial approach to communication and with a key emphasis on the actual processes and practice of communication and communication management. In combination with its focus on both internal and external organisationally integrated and brand aligned communications, the programme prepares you for handling the many diverse communications challenges facing contemporary public and private organisations and agencies.

About the Degree

Communication is a strategic discipline and practice. It therefore requires managerial decisions on the strategic direction and purpose of communication as well as of the management of the related processes. The specialisation in Strategic Communication prepares you for setting strategic goals that aim to create value for employees, markets, organisations and society; to assess how different social, cultural and economic contexts and stakeholders affect strategy selection and execution; and to master the complex processes of strategic communication, including the design, execution and management of brand and communication strategies and activities.

All the academic staff at Aarhus BSS pursue research and teaching responsibilities simultaneously – so students can expect a programme that is up-to-date with the latest research findings.  

Aarhus BSS is also a global institution, so expect an international programme here. We attract researchers, teachers and students from around the world, and we make the most of the interaction – socially, educationally and professionally.

Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.

Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University’s four faculties. With approximately 13,000 full-time students, several thousand part-time students, more than 230 PhD students and more than 590 faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark’s biggest business and social sciences unit at university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines.

Admission  

To find out more about admission to the MSc in Economics and Business Adm. - Strategy, Organisation and Leadership please visit the programme’s website. 

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read more about the language requirements at Aarhus University

Apply directly at Aarhus University with all relevant documentation.

Tuition

Please read more about tuition fee here → http://kandidat.au.dk/en/admission/tuitionfees/

For Further Information

Information from the Danish Agency for Higher Education can be located at → http://en.fivu.dk/.

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System



Non-EU/EEA/Swiss

Application date
Jan 15
Start date
Sep 01

EU/EEA/Swiss

Application date
Mar 01
Start date
Sep 01

Aarhus

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