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Social Media Marketing Strategies 2018

Summer School of , 10 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1373 EUR
Tuition per term (EU/EAA/CH) 830 EUR
This course introduces an analysis of contemporary Internet marketing strategies and consumer behaviours in relation to popular social networking sites such as Facebook and Twitter. This course will reflect on the attempts to utilize, monetize and exploit social networking as marketing and brand building tools.

The purpose of this course is to explore the relationships between contemporary marketing strategies, social networks and online consumer culture. Students will further their understanding of the conceptual, practical and evaluative aspects of generating value from common social networks. Students will acquire a functional understanding for developing online marketing strategies for social networks.

For Further Information
You can find more information on the programme here

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Application date
Mar 15
Start date
Jul 03


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