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Social Marketing 2018

Summer School of , 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 730 EUR
Tuition per term (EU/EAA/CH) 346 EUR
Website http://www.au.dk/en/summeruniversity/courses/socialmarketing/
Are you interested in learning how to design a social services marketing communication campaign to improve the wellbeing of people or to advocate a social cause? This course will equip you with essential qualifications and skills to become effective managers of social marketing.

The course will enable you to:
  1. Effectively apply a range of social and environmental marketing principles that promote positive social change amongst community members, business and government sectors
  2. Identity factors that affect behaviors related to social causes 
  3. Conduct research to understand barriers, facilitators, and decision making process 
  4. Design creative social marketing campaign and evaluate its effectiveness Teaching method will include lectures, case study, projects and presentations. We shall use two cases, one on “Promoting healthy eating among children and adolescents’, and one on “discussing with your family members about organ donation”. The course will be taught over two weeks. The course is concluded with a written exam paper to be handed in one week after the course has ended. 
For Further Information You can find more information on the programme here www.au.dk/summeruniversity

If you have any questions regarding the programme please write summeruniversity@au.dk



Summer

Application date
Mar 15
Start date
Jul 03

Aarhus

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