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Service Marketing and Social Media 2018

Summer School of , 10 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1717 EUR
Tuition per term (EU/EAA/CH) 692 EUR
Website http://www.au.dk/en/summeruniversity/courses/servicemarketingandsocialmedia/
The course has been designed to equip students to become more effective managers of services by familiarizing them with the characteristics of services, their implications on design and delivery. It also aims to highlight the role social media in marketing of services in today’s digital world. The class is designed to introduce students to think and understand how we do marketing online and what can be done with the Social media tools on internet.

For Further Information You can find more information on the programme here www.au.dk/summeruniversity
If you have any questions regarding the programme please write summeruniversity@au.dk



Summer

Application date
Mar 15
Start date
Jul 23

Aarhus

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