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Fashion Strategies; the Importance of Seeing, Knowing and Rethinking 2018

Summer School of , 10 ECTS
Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1373 EUR
Tuition per term (EU/EAA/CH) 830 EUR
Website http://www.au.dk/en/summeruniversity/courses/fashionstrategies%3Btheimportanceofseeing%2Cknowingandrethinking/

This course is multidisciplinary in nature and scope and provides broad perspectives on topics and issues central to Strategic Fashion Design and product development processes, with emphasis on the relationships between design, experience, body, society and buying behavior.
 In the field of fashion, interdisciplinarity, as a collaborative practice, is a prerequisite for transforming design illusions into tangible products. The concept of illusion is ambiguous; the design team intends to materialize an illusion into a tangible product and the customer pursues products capable of materializing her illusion of self and identity. Customer’s illusions are shaped by preferences influenced by an array of factors relating to culture, experience, aesthetics, body characteristics, well-being and affiliation. To predict and address current and future customer expectations with innovative Fashion Design strategies and product solutions, the course applies a holistic and transdisciplinary approach addressing the diversity entailed in customers´expectations. By adopting a transdisciplinary approach, we move beyond merely blending disciplines; rather, we link concepts and skills in a real-world context, and promote depth of understanding as well as adaptability of skills needed in successful product innovation.   The term ‘trans’ refers to across the disciplines, between the disciplines and beyond and outside all disciplines. By means of knowledge building through empirical research, workshops, reflection and decision-making activities, the course expose the variety and possibilities for new design, engineering and technology perspectives in business contexts.  The course covers the following areas:   
  • Trend identification; theory and methods
  • Body, form, function and aesthetics influences on fashion and buying behavior 
  • User driven methodologies and approaches; theory and practice
  • Scenario building; data analysis based on own research
  • Design Thinking
  • Communication; strategy and product technology
  • Cultural and social perspectives in relation to the Fashion System
For Further Information You can find more information on the programme here www.au.dk/summeruniversity
If you have any questions regarding the programme please write
summeruniversity@au.dk
 



Summer

Application date
Mar 15
Start date
Jul 23

Aarhus

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