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Digital Business Innovation and Social Media 2018

Summer School of , 10 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Aarhus University (AU)
Campus Aarhus
Duration 3 weeks
Tuition per term (Non-EU/EAA/CH) 1460 EUR
Tuition per term (EU/EAA/CH) 692 EUR
The course explores two key areas of knowledge related to digital economies. Firstly, from a broad perspective, it focuses on understanding how business professionals use digital technologies, platforms and infrastructures for fostering innovation in business models, products and services. Students learn how to conceptualise and identify key digital technologies, platforms and infrastructures, and how to adopt and adapt these solutions to particular organisational needs to foster business innovation. Mobile technologies, cloud computing, e-commerce, big data analytics, apps and cognitive computing are among the topics to be discussed in the course.

Secondly, from a more specialised perspective, the course focuses on explaining how social media in particular are used in organisational contexts for knowledge management, collaboration, innovation and marketing. Students are prepared to identify and choose social media tools (such as social networks, blogs, mini-blogs, mashups, file sharing, wiki tools, forums, reputation tools, social bookmarking etc.) which are aligned with corporate business strategies. Special attention is given to discuss examples related to Facebook, Twitter, LinkedIn, Wikipedia, SlideShare, Flickr, Google Maps, YouTube,, Technorati, Amazon and eBay rating systems, among others. In the sphere of social media, the course also discusses how social and organisational structures and institutions affect the outcomes on using social technologies, and the ethical implications of interacting through these interfaces. The course also explores the risks of social media, from damaging reputation to breaking privacy rules and risking liabilities for mismanagement of information, and risk management approaches for social media.

The course blends theoretical frameworks, academic research and industry case studies and reports, preparing students to understand how digital technologies enable business innovation and knowledge creation and sharing. Through lectures, presentations and workshops, students explore relevant theories and case studies to understand digital business innovation in general and social media tools in particular. Students thus have an opportunity to develop knowledge and skills to be used to solve real problems involving digital business innovation and social media solutions.

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Application date
Mar 15
Start date
Jul 23


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