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Programmes

Economics and Business Administration - Business-to-Business Marketing and

Master (2 years) of Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 years
Website http://kandidat.au.dk/en/businesstobusiness

Description

The MSc programme in Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of co­operation in business markets.

Career Opportunities  

The programme’s focus on upstream as well as downstream activities means that students will gain a deep knowledge not only of sales/mar­keting and purchasing, but also of how to develop and manage relation­ships with customers as well as suppliers. This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) – positions that hold many future career possibilities. Over time, graduates may develop careers within sales and marketing or purchasing, or they may choose to alternate between the two. With their knowledge and understanding of the many relationships between the firm and its various stakeholders, graduates will be well suited to a range of general management posi­tions.

About the Degree

Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.   

The first semester of the programme provides students with a deep understanding of how business markets work through courses in buyer–supplier relationships and networks as well as the innovation and development of these relationships. The prerequisite courses, which provide students with a solid academic foundation and prepare them for the specialisation courses of the second semester, also include general marketing theory and research methods. The specialisation courses that follow cover topics such as business-to-business purchasing management, business-to-business sales and marketing management, pricing, and the regulation of marketing and purchasing cooperation.

Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.

Admission  

To find out more about admission to the MSc in Economics and Business Adm. - Business-to-Business Marketing and Purchasing please visit the programme’s website

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read more about the language requirements at Aarhus University

Apply directly at Aarhus University with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact Aarhus University directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education → http://en.fivu.dk/recognition

Tuition

Please read more about tuition fee here → http://kandidat.au.dk/en/admission/tuitionfees/

For Further Information

Information from the Danish Agency for Higher Education can be located at → http://en.fivu.dk/.

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System 

Aarhus

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