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Programmes

Economic and Digital Information: Insights for Business

Summer School of business, management, information, 5 ECTS
Economics, commerce, management and accounting

Institution Aarhus University (AU)
Campus Aarhus
Duration 2 weeks
Tuition per term (Non-EU/EAA/CH) 722 EUR
Tuition per term (EU/EAA/CH) 340 EUR
Website http://www.au.dk/en/summeruniversity/courses/economic-and-digital-information-insights-for-business/

Description


This course is aimed at facilitating the understanding – with a view to further application in practice – of the economic grounds of a fastly developing kind of business-not-as-usual: producing, exchanging and exploiting digital information within market and extra-market contexts. Dealt with as a resuorce, as well as a commodity, information is unlike any others. Information is abundant and its amount is rocketing, while classical resourses are scarce and, many of them, also exhaustible. Information is shareable and thus, by contrast to tangible goods, can be given away while still keeping it.

Digital technologies are powering the dynamics of information and allow for certain of its features to reach their extreme: infinte malleability, limitless reproducibility, near-to-zero cost of copying and storing, instant propagation and acessibility through networks. As such, disruptive business models and practices emerge, e.g. pricing at zero, freemium, monetisation of attention  etc. This course proposes an intellectual journey across this landscape; it adopts an out-of-the-box economic way of thinking, with a view to sheding light on the whats, the whys and the hows of doing new things in new ways in the thrilling realm of the information business.

About the Degree

This is a summer course that counts 5 or 10 ECTS. 

Admission

  • You must be enrolled in a university programme at the time of the AU Summer University
  • If you are applying for admission to AU Summer University courses at the Master level, you must hold a relevant Bachelor's degree (or as a minimum 180 ECTS in your study programme
  • The application deadline is March 15th

Tuition

The tuition fee varies from course to course. Find the price on the individual course page. Find more information here http://www.au.dk/en/summeruniversity/feesandlivingexpences/

For Further Information

You can find more information on the programme here www.au.dk/summeruniversity
If you have any questions regarding the programme please write summeruniversity@au.dk

Information from the Danish Agency for Higher Education can be located at http://ufm.dk/en 

You will find information about the Danish assessment of foreign qualifications in Guide todiploma recognition 

About the Educational System in general visit the section The Danish Higher Education System



Summer

Application date
Mar 15
Start date
Jul 04

Aarhus

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